Privacy Policy

Privacy and Data Protection Policy

Last Updated: October 30, 2025
Effective Date: July 1, 2024 (Texas Data Privacy and Security Act compliance)

Cake College Consulting (“we,” “our,” or “us”) respects your privacy and is committed to protecting personal information in accordance with the Texas Data Privacy and Security Act (TDPSA) and other applicable U.S. privacy laws. This Privacy Policy explains what information we collect, how we use it, and the rights available to you under these laws.

1. Who We Are

Cake College Consulting provides independent educational and college admissions counseling services.
Website: https://cakecollegeconsulting.com
Location: Austin, Texas
Contact Email: cakecollegeconsulting@gmail.com

If you have any privacy questions or wish to exercise your data rights, contact us at cakecollegeconsulting@gmail.com.

2. Information We Collect

We collect information that helps us provide educational consulting services and improve user experience. This includes:

  • Personal Information: Name, email address, phone number, school or academic details, and any information voluntarily submitted through contact or inquiry forms.

  • Automatically Collected Information: IP address, browser type, device data, referring URLs, and browsing behavior through cookies or analytics tools.

  • Cookies and Tracking: We use cookies and similar technologies (e.g., Google Analytics, Facebook Pixel) to analyze traffic, remember user preferences, and measure performance.

You can manage or disable cookies in your browser settings at any time.

3. How We Use Your Information

Your personal information is used for legitimate educational and business purposes, including:

  • Responding to inquiries or consultation requests

  • Delivering and improving our services

  • Scheduling meetings and follow-ups

  • Sending newsletters or resources (with consent)

  • Conducting analytics and site performance tracking

  • Complying with legal obligations and data protection standards

We do not sell personal information.

4. Legal Basis for Processing (TDPSA)

We process data only when one or more of the following applies:

  • You have given explicit consent (e.g., through a contact form or email sign-up);

  • Processing is necessary to perform a contract (e.g., consulting agreement);

  • Processing is required to comply with legal obligations;

  • Processing is necessary for our legitimate interests and does not override your rights.

5. Data Sharing and Third Parties

We may share data only with trusted vendors who provide essential services such as:

  • Email communication or CRM systems (e.g., HubSpot, Google Workspace)

  • Payment processors (if applicable)

  • Website hosting and analytics providers

Each vendor is contractually bound to protect your data in accordance with TDPSA and GDPR standards.

We never sell, trade, or rent your personal data.

6. Your Rights Under the Texas Data Privacy and Security Act (TDPSA)

If you are a Texas resident, you have the right to:

  1. Access – Request confirmation that we process your data and access to it.

  2. Correction – Request correction of inaccurate personal information.

  3. Deletion – Request deletion of personal data collected about you.

  4. Data Portability – Receive a copy of your data in a commonly used format.

  5. Opt-Out – Opt out of targeted advertising, data sales, or profiling.

You may exercise these rights by contacting cakecollegeconsulting@gmail.com. We will respond within 45 days as required by the TDPSA.

If you are dissatisfied with our response, you may submit a complaint to the Texas Attorney General via:
https://www.texasattorneygeneral.gov/consumer-protection/file-consumer-complaint/consumer-privacy-rights

7. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purpose for which it was collected

  • Comply with legal or contractual requirements

  • Maintain records for tax or business obligations

Non-active client and inquiry data are purged after 24 months unless a longer period is required by law or explicit consent is renewed.

8. Data Security

We use industry-standard administrative, technical, and physical safeguards to protect your data, including:

  • SSL encryption on all data transmissions

  • Secure password and access management

  • Role-based access control for client data

  • Routine backups and security updates

While we strive to protect your data, no online transmission is 100% secure.

9. Accessibility (ADA/WCAG)

We are committed to providing a website accessible to all users, including those with disabilities, in accordance with the Americans with Disabilities Act (ADA) and WCAG 2.1 AA standards. If you experience difficulty accessing content, please contact us at cakecollegeconsulting@gmail.com.

10. Children’s Privacy

We do not knowingly collect personal data from children under 13 without verifiable parental consent. If you believe we may have collected such data, please contact us immediately to request its deletion.

11. Updates to This Policy

We may update this policy periodically to reflect legal, technical, or operational changes. The “Last Updated” date at the top will be revised. We encourage you to review this page regularly.

12. Contact Information

For questions or to exercise your data rights:
cakecollegeconsulting@gmail.com
Austin, Texas, United States